About

0000

founded in 1989

Changed company name to Brand&company

Today

We are
Brand Game
Changer

우리는 브랜드로 세상을 행복하게 만들 수 있다고 믿습니다.
세계 최초로 토탈 브랜드 컨설팅의 개념을 도입하고
대한민국에 브랜드 비즈니스를 개척한 리더로서
Pioneer Sprit은 우리의 핵심가치입니다.

우리는 단순히 게임의 승자가 아닌,
파트너와 함께 게임의 판도를 바꾸고 세상을 더 행복하게 변화시키는
Brand Game Changer가 되기를 원합니다.

We believe, we can make the world a happier place with the brand. As the leader, we introduced the concept of total brand consulting for the first time globally in 1998.
And lead the brand industry with pioneering spirit since.

Pioneering spirit is not just about winning the game.
It is about changing the rule and the spectrum of the game,
together with our partners.
Making the world a happier place, the Brand Game Changer.

How we work

1

Deep
Insight

표층의 현상이 아닌
심층의 본질을 발견합니다

Discover the depth of
fundamental essence

2

Clear
Focus

분명한 목적을 설정하고
그것에 집중합니다

Identify clear
objectives and focus

3

Boundless
Thinking

무경계의 통합적이고
개방적인 사고를 지향합니다

Aspire to integrate
and be Open-minded

4

Value
Creative

새로운 가치를 창조하는 것에
중점을 둡니다

Focus on
creating new value

5

Useful
Solution

진정성 있고 유용한 결과물을
제시합니다

Present authentic
and viable results

What we do

  • Brand Strategy

    Brand Strategy, Brand Identity, Brand Audit, Brand Portfolio,
    Brand Management, Brand Research, Brand Equity,
    Brand Power Index[BPI]

  • Visual Branding

    CI/BI Design, Visual Identity System, Visual Guidline,
    Package Design, Space Identity & Design, AD / Editorial Design,
    Pictogram Design, Character Design

  • Internal Branding

    Brand Engagement, Internal Brand Communication,
    Brand Education [ Brand Expert training / Identity Internalization]

  • Verbal Branding

    Brand Name, Brand Tagline, Brand Slogan, Catchphrase,
    Brand Story & Contents Development

  • Brand Communication

    Brand Commercial, TV CM, Printed AD, Event Planning,
    Sales Promotion, PR, Brand Launching, Driving Idea

  • Brand Innovation

    Brand & Product Innovation, Marketing Solution,
    Experience / Service Design, New Business model Development

Global network

  • David A.Aaker

    Global Brand Consulting Partner

    Burkeley univ. Professor

  • Jennifer Aaker

    Global Brand Consulting Partner

    Stanford Univ. Professor

  • Alan Brew

    Global Brand Consulting Partner

    Branding Business Principal

MAGNET

MAGNET Global Network

Marketing & Advertising Global Network

MAGNET is a collaborative network fo the world’s top marketing and advertising agencies
MAGNET and its member agencies represent more than 800 clients worldwide with
total annual billings of more than 1.6 billion USD