LG V20

with LG Electronics

전문적인 기능을
새롭게 전달하는
패키지 디자인

LG V20 패키지 디자인 방향성 수립 및 디자인 개발,
패키지 구조 아이디어 개발

Package Strategy
Package Design
Package Structure Dev.

“Package design of new concept that maximizes usability.” 1. We developed the scroll-spread type of unboxing to convey the image of an expert's toolkit. When unboxing, the user can see all components at a glance. This package design highlights the earphones with improved sound quality and other accessories to convey the image as a professional device. 2. A simplified design using logos and pictograms is used to provide product descriptions and highlight the brand image. 3. In response to the growing concern about the environment, we developed Eco Light Paper, which is both environmentally friendly and sleek.